Our Work:
Good Food
World's first gaussian splat TV commercial
Client: Good Food
Electric Lens Co played a key role in the development and delivery of the groundbreaking Good Food commercial, helping pioneer one of the world’s first end-to-end productions using 3D Gaussian Splatting technology. Collaborating closely with creative and technical partners, ELC helped refine the capture, colour and post-production workflow, transforming live action footage into a fully explorable volumetric environment.
The campaign pushed the boundaries of what is possible in commercial production, combining a custom-built light field capture array with advanced volumetric techniques to create richly cinematic imagery that could be reshaped in post production. ELC’s expertise in virtual production, spatial video and emerging capture technologies helped turn an ambitious R&D concept into a successful, real-world commercial outcome.
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Good Food TV Commercial
Showcase
